Your words are just the tip of the iceberg. What you say is only a very small part of what you put across when you speak with someone. Your words address the facts or what’s known as the content level. But what counts a lot more is the relationship level, meaning the emotional side. Most people pay a lot more attention to how you look and how your voice sounds than to what you are saying. So don’t just focus on what you say, but also on how you say it. Don’t just talk to the camera, imagine an audience behind it. Who are you talking to? Why are they listening? What keeps them awake at night? What are they hoping for? And conversely, what would you like to get them to do?
Suppose your company faces fundamental change. What do you do? Best to go bevor you people or before a camera and take a personal stand. Show them you believe in what the company is about to do, but also show them you care about your people and that you value them. Above all: Be present as a human being. When people hear about changes coming, they can become emotional, often scared. That’s nothing special. Most of us dislike change. Then again, most of us will accept change if we think we are up to it.
Media richness has become something of a buzzword, and that’s no coincidence, because what media richness means is making a message as personal as possible, whether it’s an one-on-one conversation, a department meeting, a speech before an all-hands gathering or at a management conference, but also a TV interview or your video message on the internet, meaning the media that is becoming more and more important by the day. The question is, how do you make sure you reach people personally?
Hello, my name is Adrian Dunskus, and I’m a media coach. I’d like to help you get across your important corporate messages, especially when they’re about change. You’ll find it easiest, the more authentic you are, and that, in turn, depends on your emotional presence. I can help you be emotionally present even if it’s in front of a camera, and do so calling on your own emotions. I can show you where to reach inside yourself to tap into these emotions. To do that, we’ll first find out what sort of communicative personality you are, and where your emotional strengths and weaknesses lie, where there might be blocks that prevent them from getting through to your audience.
