Coaching

Suppose your company faces fundamental change. What do you do? Best to go bevor you people or before a camera and take a personal stand. Show them you believe in what the company is about to do, but also show them you care about your people and that you value them. Above all: Be present as a human being. When people hear about changes coming, they can become emotional, often scared. That’s nothing special. Most of us dislike change. Then again, most of us will accept change if we think we are up to it.

So what we’re talking about here is not just facts. Facts play a role when we talk about change, but it’s a supporting role. Perception is what plays the lead part, and this is where your personal appearance comes in. Go directly to the people, or to the camera, and you can put across a message that is convincing precisely because it’s emotional – if you do it right. Use your camera appearance to make sure your people can sense you as a human being. To do that, you need to sense your people when you talk to the camera. Don’t just think about the facts, think about what you are passionate about, what you believe in. Then your people will be passionate, too, and then, they’ll accept whatever change is coming.