Coaching

A statement is something you make to record an opinion or to explain your organization’s position. Classically, a statement will begin with a position, something that might work as a headline. So put things first things first and grab your audience while it’s still listening. After just a few sentences, their attention will decrease, and their minds will wander elsewhere. So get out a positive position fast, and make sure it’s also brief, consistent and credible. Choose a maximum of three convincing arguments to support your main message, then finish by repeating your lead. This is the way to hammer home a point.

Three arguments is all your average audience will remember, and it’s also what you can keep in mind easily even as the mere act of going before an audience starts to sap your concentration. Also, formulating your lead-out carefully will provide you with a perspective that can get your narrative back on track should you momentarily lose your focus. Finally, use a statement as something of a condensed rehearsal ahead of an interview. Whatever you can convey smoothly in one minute on your own will be a breeze to elaborate on when somebody prompts you with questions. Be prepared, and you’ll be glad you are.