Coaching

A good message is like an arrow that hits the bullseye. But remember that in an interview, there’s only so much time and thus only so many arrows you can loose off. There’s always a clock ticking away, whehter it’s in a studio because airtime is running out or in front of an audience because attention is going down.

So carefully weigh what you are trying to say. Concentrate on what’s essential. Less will usually be more. Keep it short and simple. Your audience can usually handle up to three messages, but no more. The rest will simply drift by, because their concentration cannot handle it.

When you speak, use short, clear sentences and keep your audience on a tight leash, as it were. Remember you cannot go back in a speech or in an interview if you didn’t get something on the first try. So make sure your key messages come across. And what are your key messages? Basically, they are designed to tell your entire story in one sentence. In other words, they are the headlines you would like your audience to take away.