If you want to influence others, make sure you influence yourself. Make sure you stand behind what you are saying. That, in a nutshell, is the secret behind successful communications. The magic ingredient is concentration, directing your own attention to what matters. In terms of communications, this means that what you are saying is important, just as the audience is. That’s because communication is something of an echo. As you apply concentration and dedication in facing your audience, your audience will return the favour, concentrating on what you say and appreciating it.

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