How you look determines how your message will be received. Studies have shown that anything we say will be 55 per cent judged by our outside. 38 per cent is down to the sound of our voice, and a mere 7 per cent goes to our words.

So how can you achieve a convincing appearance?
Make sure that you accept that you are actually going before your audience. Also, make sure you are as comfortable as possible. Make contact with your audience, and do so before you even start to speak. Look at the people, open up to them, feel them.
Build a bridge between yourself as you stand at the podium and your audience. This is a magical bridge. It will help your messages get across to the people.

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