Tags - prevention
Published: 03 March 2014
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Written by Lisa
Being prepared is everything, and this is also true of companies in a crisis, which is why crisis communications begins long before an actual crisis. A company needs to systematically monitor public sentiment to detect a nascent crisis. So monitoring is the first thing in crisis communications. But what to monitor? Facebook? Twitter? Blogs? Forums? If so, which ones? And who should be doing it? And how do we record whatever we monitor? Who is to have access to the findings? A company needs to answer this sort of questions, and the way to do this is to compile a social media governance, that is to say guidelines laying down how staff should work with media such as Facebook and Twitter.
