Coaching

When professionals hold press conferences or give interviews they usually prepare by compiling key messages. Many times they will write them on cue cards. The pack of cue cards will then be structured into three parts, labelled something like must, should and can.
The must category will contain no more than three messages, which the professional will insert into the interview whether he is asked about them or not. The should category will typically contain not many more, because three is what the human brain can handle unconsciously. Anything more, and it needs to switch on special circuits. The rest of the cards (the “can” cards) can hold an indeterminate number of statements.

This is the ammunition you need to fight your way out of a corner or build a bridge to an area you are more comfortable with. Together, this pack of cards makes up your agenda. Just having it will not necessarily make your interview or press conference a success, but not having an agenda is a pretty sure recipe for a failure. So make things easy for Lady Luck: prepare and make sure you play with a full deck of cards.